Managing Your Website – Part 1

These days, it’s a given that virtually every business, no matter how small, will have a website on the go. There are good reasons for this. On the sites of our clients, we not only display their entire product lineup, but also drill down into deeper information – such as product specifications, payment methods and financing offerings. You can use this kind of deep information to lead the user along to a conversion from being simply a viewer to being a customer. This type of dynamic interactivity is essential in the fast-paced modern marketplace.

4 Strategic Factors to Consider When Building a Custom Application

4 Strategic Factors to Consider When Building a Custom Application

Custom applications, also known as custom software and tailor-made software, can be valuable resources for a company. They can be either mobile apps or software accessed on a desktop computer. While many applications already exist to assist your business, custom applications are tailored to your specific needs and environment and can be invaluable whether as a strategic internal business tool or as a strategic marketing tool.